“Tell me about your brand.” If someone said that to you, you’d probably look at them blankly. To a lot of people, “branding” means creating a logo you put on coffee mugs or pens. But it’s more than that. It’s a brand identity. Who you are as a business or a person.
“Tell me about your brand.”
If someone said that to you, you’d probably look at them blankly.
To a lot of people, “branding” means creating a logo you put on coffee mugs or pens.
But it’s more than that.
It’s a brand identity.
Who you are as a business or a person.
Your brand defines you.
It’s not just the name. Or the logos. Or the colours.
It’s all of that and more.
Your brand is what people think about you when they see your business for the first time.
Table of Contents:
Before you get to the name, colours, logo, everything else, you have something more important to figure out.
How do you want people to talk about you?
Picture this:
You’re at a party, and you introduce yourself to someone.
You tell them about your studio and teaching business
Later that evening, they’re talking to their partner on the drive home.
“Who was that person you were talking to?”
“Oh, they’re a studio owner and piano teacher.”
“Cool. What were they like?”
“They’re….”
What do you want them to say next?
You don’t want them to say,
“They’re just like every other teacher. Humdrum. Average. Nothing special.”
You want them to have a solid opinion on what makes you you.
Something like,
“They’re really innovative. They have a studio full of the latest tech to help their students produce original music and tracks.”
Or,
“Impressive! They’re helping all these students prepare for auditions for orchestras and music schools.”
The first step is deciding what you want people to think.
Write down five or six words (or a phrase) that describe your business.
Use those words to figure out your USP (Unique Selling Proposition). What makes you stand out from the rest?
Turn your ideas into a sentence or two.
Start with, “I’m a teacher who…”
Or
“My studio is a place where…”
Figure out the type of person you are, and lean into that 100%.
You’ll then be able to determine the type of student you want to attract.
You don’t want to attract everyone.
If you try and cater to everyone, you’ll cater to no one.
If you want creative minds who love improv and composition, don’t try to appeal to those who wish to sit exams.
“Show” is the keyword.
Want to appeal to adult learners?
Don’t show photos of smiling kids at pianos. People will get the wrong opinion.
Want to grow your group lessons?
Share photos of students making music together rather than individual students.
Nail down
Your brand is how people talk about you when you’re not in the room.
You can hear Danny Thompson talk more about Creating Your Piano Studio Brand in this episode of the TopCast.
