Courses → TopMusic Certification Unit Four

Unit Four focuses on the business side of your studio. Make the most of your working hours and plan your finances effectively.

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A comprehensive learning path of 12 lessons

Unit Four: Studio Business and Marketing
Learning Objective 7.1 - Articulate the Goals for Your Studio
Learning Objective 7.2 - Plan Studio Offerings that Increase Your Income
Learning Objective 8.1 - Calculate Your Effective Hourly Rate (EHR)
Learning Objective 8.2 - Propose Ways to Increase Your EHR
Learning Objective 8.3 - Clarify and Stick to Your Studio Policy
Learning Objective 8.4 - Plan a Response to Requests for Policy Exceptions
Learning Objective 10.1 - Select Your Top Three Marketing Priorities
Learning Objective 10.2 - Investigate Cross-Promotional Opportunities
Learning Objective 10.3 - Clarify Your Marketing Funnel
Learning Objective 10.4 - Review and Update Website and Socials to Align With Studio Goals & Brand
Unit Four - Conclusion

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