Instagram is a unique social media platform. It’s all images, with no links…and it can be confusing to know how we can use Instagram to market our studios effectively.
Is Instagram just for building our community, or can we use it to attract new students? What are the best images to post and where can we get them?
Those are the questions that Dawn Ivers is here to answer today.
Dawn has a beautifully curated Instagram for her own studio, and she also helps to create graphics for Shelly Davis’s Piano Parent Podcast. I’m delighted she was able to join me for this interview and I hope it helps you demystify Instagram for your piano studio once and for all.
If you’d like to download a PDF transcript of this episode, please click below.
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Sheet Music Plus isn’t just fantastic because it’s the largest sheet music directory online (which it is!) they’re also doing their part to help music teachers with their program Easy Rebates.
If you sign up to Easy Rebates you get access to 8% cash-back on all your orders. You can also set up lists for your students to purchase and get the 8% cash back on those too!
Since Sheet Music Plus has over 1,000,000 titles including print and digital downloads, it’s the best place to go when you have student requests or need something for an upcoming recital, so you should definitely take advantage of this free program.
Go to sheetmusicplus.com/easyrebates to find out more and sign up today.
As a valued podcast listener, you’re eligible for a $100 discount on an annual Inner Circle Membership. This discount lasts for as long as you’re a member and whatever price you sign up for today is the price you’ll pay as long as you remain a member.
Copy this coupon code to use when you see the “Coupon Code” box: PIANOPODCAST.Become a Member
There are a lot of podcasts you could be tuning into today, and I’m grateful that you’ve chosen mine.
Whether you’re at the gym, on the bike or in the car, I know that you and your students will get lots out of what you learn in the long run.
Just make sure you try out some of the ideas before they get lost in the business of your next lessons!
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How do you use it and what do you post? Do new parents ever find you through Instagram?
Tim Topham is the founder and director of TopMusic. Tim hosts the popular TopCast show, blogs regularly at topmusic.co and speaks at local and international conferences on topics such as pedagogy, business, marketing and entrepreneurship. Tim has been featured in American Music Teacher, The Piano Teacher Magazine, California Music Teacher and EPTA Piano Professional. Tim holds an MBA in Educational Leadership, BMus, DipEd and AMusA.