Getting found on Google can be one of life’s biggest mysteries.
You can put it right up there what’s the purpose of life, what’s in space and what’s fairy floss made out of (seriously, what is that stuff?).
Although it might seem daunting, I have created a new course with the help of an online marketing expert, behind WebMaestra, and when it comes to websites, she has you covered.
Christina has transformed her piano studio and business through the power of online marketing, and is an expert in SEO, web design and is a general tech whizz!
Getting Found on Google is my new Inner Circle course and already many teachers have told me about how great this course has been in getting them higher on that Google search.
So, let’s get stuck in and find out what music teacher SEO is all about – p.s. there’s a special download for those who read to the end 🙂
SEO, or search engine optimization, is how you get found online.
If you’re a music teacher in Colarado, and someone searches ‘piano lessons in Colarado’, you want to be high enough up the results list so people can find you.
We know there are tens of thousands of Google searches for piano lessons in the USA alone each month.
Wouldn’t it be a wasted opportunity if you weren’t taking the steps to make sure you are being found on Google?
By optimizing your website (if you don’t have a website stop reading and go here right now) we can make sure you are high up the Google resuts.
We can’t promise you will be in the top spot on Google – no one can and don’t believe them if they are!
But what we can do is give you the tools to put you in as good a position as possible so prospective students know you exist.
Google preferences content based on the quality of that content.
There’s a whole range of algorithms and reasons why Google puts websites above others.
Think of it as a ranking system, that’s exactly what it is.
Google can tell if you’ve just copied and pasted content from another website, and therefor will rank you below others.
Google rewards your websites if other people have linked to it on their website, if it has good quality and original content, and if the website loads quickly and is mobile friendly.
There are a few things you need to check off when creating or updating your website to make sure you can be found on Google.
First of all, you need to pick a specific keyphrase, something that is likely to be searched.
Is it ‘piano lessons Vancouver’ or ‘group piano Melbourne’? Think about what potential music students in your area are going to be searching online.
Something like ‘a piano teacher in New York offering partner lessons’ is too long and isn’t what someone is going to be searching.
This keyphrase is something you want to make sure is on every one of your website pages.
Make sure it’s on your about page, your contact page, your lessons page, every page.
Next, make sure each page has enough text on it.
Google rewards websites with enough content – 300 plus words per page is a good start.
Don’t forget to keep using that keyphrase in the text on the page.
There’s a few key things you need to do that we can’t go into detail in this blog post, but I expand on in my Inner Circle Getting Found on Google Course.
Sign up to my Inner Circle community to get access to all of the modules in the course, and work your way up those Google search results.
You can download my Getting Found on Google SEO checklist today for free.
This is just a sneak peek at what is in my full course.
Inner Circle members, you can find this in the Academy right here.
In the full course you’ll learn how Search Engine Optimisation (SEO) can help you gain more students and teachers for your studio.
Nailing this will see your website displayed higher on the results page when people search for the service you’re offering.
You’ll find a full course workbook and lesson downloads after each lesson.
Non-members, enter your details below and we will email you the checklist. For full course access, join the Inner Circle.
Whether you need to optimize your website, or don’t even have a website, the Inner Circle can help you.
Along with my brand new Getting Found on Google course, we also have a course which will show you how to build a website right from scratch.
Click on the button below to find out more about my collaborative, creative and encouraging online community of music teachers.
Do you have any questions? Leave them below.Find out more
Tim Topham is the founder and director of TopMusic. Tim hosts the popular TopCast show, blogs regularly at topmusic.co and speaks at local and international conferences on topics such as pedagogy, business, marketing and entrepreneurship. Tim has been featured in American Music Teacher, The Piano Teacher Magazine, California Music Teacher and EPTA Piano Professional. Tim holds an MBA in Educational Leadership, BMus, DipEd and AMusA.