Marketing can feel uncomfortable for teachers who just want to focus on their craft, but what if sharing your passion was the most effective form of marketing? In this solo episode, we’re going to explore what happens when “building it” isn’t enough and how to attract the right students through authenticity, generosity, and human connection. These five practical tips will help you promote your studio, digital resources, or creative projects with confidence and purpose.
Dr. Rachel Ehring is a pianist, teacher, music administrator, and lover of piano teaching gadgets. She holds a DMA in Collaborative Piano from the University of Colorado Boulder and a MM in Accompanying from the University of Kansas. She currently serves as Director at St. John’s Conservatory of the Arts in Orange County, CA. Previously, she held positions at Concordia University Irvine and Henderson State University. Rachel is passionate about empowering music teachers to create engaging and exciting lessons for students of all ages. When she isn’t playing the piano, you might find Rachel reading books with her son or walking her beagle Frieda.
Consider implementing the ideas from this podcast by writing several actionable steps for your teaching practice if it’s inspired you.
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