Building an online presence can feel overwhelming for musicians, especially when we’re already balancing performing, teaching, and life. In this episode, we’re chatting with cellist and social media strategist Anni Kallioniemi to talk about visibility, authenticity, and how musicians can grow an online presence without losing themselves in the process. We explore practical strategies for Instagram, YouTube, websites, and creating content that actually connects.
Anni Kallioniemi helps musicians create social media content and websites that grab attention and resonate with the right audience, keeping people genuinely interested and coming back for more. As a musician herself, Anni understands what it takes to build the courage to start self-promoting, discover an audience, grow a personal brand, and confidently show up as an authentic self.
After years of performing as a cellist across Europe while also running social media pages for musicians, she decided to bring both worlds together. Now based in Budapest, Anni helps artists and music professionals grow their online presence and on-stage audiences through smart social media strategies and websites that actually work. With 10 years of experience building Instagram accounts and websites, crafting engaging content, and turning clicks into concert tickets. She’s passionate about making social media feel less like a chore and more like a natural, enjoyable part of a music career.
Dr. Rachel Ehring is a pianist, teacher, music administrator, and lover of piano teaching gadgets. She holds a DMA in Collaborative Piano from the University of Colorado Boulder and a MM in Accompanying from the University of Kansas. She currently serves as Director at St. John’s Conservatory of the Arts in Orange County, CA. Previously, she held positions at Concordia University Irvine and Henderson State University. Rachel is passionate about empowering music teachers to create engaging and exciting lessons for students of all ages. When she isn’t playing the piano, you might find Rachel reading books with her son or walking her beagle Frieda.
Consider implementing the ideas from this podcast by writing several actionable steps for your teaching practice if it’s inspired you.
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