In this episode, you’ll learn how studio marketing tips can help your studio quality at any stage, even if your spots are already all filled. Daniel Patterson, one of the top thinkers about music studio marketing, joins us talk about better marketing tips for music teachers.
His focus is on understanding the mindset and needs customers. You’ll learn to reframe how you talk about your lessons program in ways that families really value.
Then, keep listening to discover the real reasons families inquire for lessons but don’t complete signups, or why they might join your studio but not support the activities you offer, and drop out quickly.
The secret about retention and enrollment might not actually be about your teaching at all. Instead look at the way you’re communicating value to student families about your studio offerings.
If you’d like to download a PDF transcript of this episode, please click below.
Daniel Patterson is a classically trained pianist, author, educator, blogger, and marketing consultant. He is the founder and owner of GrowYourMusicStudio.com. Since 2016, he has helped over 350 studio owners grow their music studios, hire and train staff, and develop better systems for education and retention.
In conclusion, there are a lot of podcasts you could be tuning into today, and I’m grateful that you’ve chosen mine. Whether you’re at the gym, on the bike or in the car, I know that you and your students will get lots out of what you learn in the long run.
Just make sure you try out some of the ideas before they get lost in the business of your next lessons!
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Tim Topham is the founder and director of TopMusic. Tim hosts the popular TopCast show, blogs regularly at topmusic.co and speaks at local and international conferences on topics such as pedagogy, business, marketing and entrepreneurship. Tim has been featured in American Music Teacher, The Piano Teacher Magazine, California Music Teacher and EPTA Piano Professional. Tim holds an MBA in Educational Leadership, BMus, DipEd and AMusA.