TC210: Daniel Patterson on why studio marketing matters at any stage - Top Music Co
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TC210: Daniel Patterson on why studio marketing matters at any stage

By Tim Topham | Podcast

Oct 02 2020

In this episode, you’ll learn how studio marketing tips can help your studio quality at any stage, even if your spots are already all filled. Daniel Patterson, one of the top thinkers about music studio marketing, joins us talk about better marketing tips for music teachers.

His focus is on understanding the mindset and needs customers. You’ll learn to reframe how you talk about your lessons program in ways that families really value.

Then, keep listening to discover the real reasons families inquire for lessons but don’t complete signups, or why they might join your studio but not support the activities you offer, and drop out quickly.

The secret about retention and enrollment might not actually be about your teaching at all. Instead look at the way you’re communicating value to student families about your studio offerings.

Transcript of the show about studio marketing

If you’d like to download a PDF transcript of this episode, please click below.

In this episode, you’ll learn how to genuinely connect with piano parents and families in your studio marketing:

  • [02:17] What’s keeping Daniel busy at the moment and the current services he’s offering.
  • [03:24] The reason he created this presentation.
  • [06:22] Why do you need marketing even if you’re already happy with your studio and students?
  • [08:36] Freebies from Daniel
  • [9:42] The 5 questions you need to ask about marketing.
  • [12:12] Daniel’s goals for you at the end of the presentation.
  • [13:56] Reasons why students aren’t sticking to our studios and how we can solve this issue.
  • [15:17] What is marketing?
  • [30:03] Why you need to market?
  • [40:00] When should someone market?
  • [41:11] Where should you market?
  • [43:45] How can you market effectively?
  • [50:10] Wrap up.

Links Mentioned

About our Guest

TopCast Episode 210 - Daniel Patterson

Daniel Patterson is a classically trained pianist, author, educator, blogger, and marketing consultant. He is the founder and owner of GrowYourMusicStudio.com. Since 2016, he has helped over 350 studio owners grow their music studios, hire and train staff, and develop better systems for education and retention.

Thank you for tuning in!

In conclusion, there are a lot of podcasts you could be tuning into today, and I’m grateful that you’ve chosen mine. Whether you’re at the gym, on the bike or in the car, I know that you and your students will get lots out of what you learn in the long run.

Just make sure you try out some of the ideas before they get lost in the business of your next lessons!

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Tim Topham

About the Author

Tim Topham is the founder and director of TopMusic. Tim hosts the popular TopCast show, blogs regularly at topmusic.co and speaks at local and international conferences on topics such as pedagogy, business, marketing and entrepreneurship. Tim has been featured in American Music Teacher, The Piano Teacher Magazine, California Music Teacher and EPTA Piano Professional. Tim holds an MBA in Educational Leadership, BMus, DipEd and AMusA.

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