#078: Building a Huge YouTube & Social Media Following for Your Online Guitar Lesson Business feat. Brandon D’Eon

In this episode, we’re having a chat with Brandon D’Eon, the mastermind behind the 52 Week Guitar Player. Boasting a staggering half a million YouTube subscribers, Brandon’s journey from a music degree pursuit to full-time guitar content creation is as inspiring as it is insightful. We dive into the specifics of the 52 Week Guitar Player course, highlighting its unique features, live sessions, and the effective ecosystem it creates for serious learners. We also uncover Brandon’s perspective on creativity in guitar education and his creative process for video creation. Finally, listen in as Brandon shares invaluable advice for online teaching and aspiring content creators.

• Brandon shares a brief background of how he started with guitar playing to where he’s at now.
• His thoughts about music degrees, emphasizing the tough nature of the music industry.
• How he started teaching in person and transitioned to online teaching.
• The importance of filtering content and focusing on quality ideas rather than just production effort.
• Brandon shares details about his 52 Week Guitar Player program, with its focus on intermediate and advanced players.
• The value of feedback, accountability, and live interaction in the program.
• Why creativity and practice is important in guitar playing.
• He shares his creative process for his video creation.
• Importance of balancing character and authenticity in your content.
• Advice for online teaching and some tips for aspiring content creators.

Guest Links Mentioned

• Brandon D’Eon’s  YouTube Channel
• Brandon D’Eon Instagram Page
• 52 Week Guitar Player Waiting List

Guitar Teaching Resources Mentioned

• Free Guitar E-book Resources

Today’s Guest

Brandon D’Eon is a dedicated musician whose life revolves around the passion for music, entrepreneurship, and maintaining a healthy lifestyle. Brandon’s days are consumed by his career endeavors, often spent in solitude within the walls of his apartment, crafting and perfecting his craft. Despite this, he finds balance by embarking on periodic travel adventures with his girlfriend. His academic journey led him to school for guitar, culminating in a Bachelor’s degree in Jazz Studies, specializing in jazz guitar. As a content creator, Brandon boasts an impressive audience of over 800k on YouTube, where he primarily shares his musical insights. The “52 Week Guitar Player” program, a brainchild of his expertise, not only sustains his livelihood but serves as a transformative experience for aspiring guitarists. Brandon’s ethos revolves around hard work, rejecting complacency, and facing challenges head-on. Beyond the strings and screens, he finds solace in the gym, intertwining his commitment to artistry with a dedication to personal well-being.

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