When Daniel Patterson’s studio wasn’t magically full three months after graduating college, he realised he had a thing or two to learn about marketing. So he set about finding out everything he could about advertising and growing a music studio.
Daniel now shares what he learnt with other teachers on his blog. If you’re looking to grow your studio, he’s the man to listen to. He knows what works.
Take a listen to find out how to grow your studio and differentiate yourself in a crowded market, why group teaching might deserve a second look, and what advertising methods are best for music teachers.
If you’d like to download a PDF transcript of this episode, please click below.
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There are a lot of podcasts you could be tuning into today, and I’m grateful that you’ve chosen mine.
Whether you’re at the gym, on the bike or in the car, I know that you and your students will get lots out of what you learn in the long run.
Just make sure you try out some of the ideas before they get lost in the business of your next lessons!
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Are you happy with the studio size you have? Have you considered going to group teaching to fit in more students?
Tim Topham is the founder and director of TopMusic. Tim hosts the popular TopCast show, blogs regularly at topmusic.co and speaks at local and international conferences on topics such as pedagogy, business, marketing and entrepreneurship. Tim has been featured in American Music Teacher, The Piano Teacher Magazine, California Music Teacher and EPTA Piano Professional. Tim holds an MBA in Educational Leadership, BMus, DipEd and AMusA.