TTTV040: Scaling your Summer Camp with Jennifer Auerbach & Joshua Hawks

summer camp with auerbach and joshua hawks

summer camp with auerbach and joshua hawks

If you’re already running a successful Summer camp, you may be thinking about how to take it to the next level. The thought of scaling your Summer camp can be overwhelming, but if you want to reach more students, it might be the right choice for you.

There are a lot of considerations when taking your camp from your house to a school, or from one school to several. You need to think about insurance, staff, locations, marketing, timetables, and so much more. Luckily Jennifer and Joshua are here to help us navigate these unfamiliar waters.


Jennifer Auerbach started her bassoon camp in her living room. There was a huge need for what she was providing, and it quickly spiraled from there. Soon Joshua joined the team, they added oboes, and started opening multiple locations of their camp.

They now have 22 successful camps in several states, and their largest Summer camp had 110 students last year. Now that’s some serious scale!


I’m so excited to have Jennifer and Joshua on the podcast today to share the ins and outs of how they have managed this incredibly rapid growth. Even if you have no interest in scaling your Summer camp, you’ll definitely learn a lot from their approach to their business.

In this episode, you’ll learn:

  • How Jennifer and Joshua got started providing Summer camps
  • Why they started scaling up their Summer camp & why it grew so quickly
  • How their camp is structured
  • What to think about when hiring new staff
  • What needs to be in place before they open a new camp
  • How they find locations for their new camps
  • The business structure of Bocal Majority and why they chose to do it that way

Today’s Sponsor

Are you looking for step-by-step guidance for creating your own piano summer camps and workshops this year? Are you new to the whole summer camp thing and unsure of how to get started? Want someone to help you?

If you’d like someone to guide you every step of the way from planning to financing to contracts, then this course will be perfect for you. I’m so excited to be announcing that my great blogging friend Jennifer Foxx has recently released her own training dedicated to helping teachers get started with their own summer camp programs.

The course is called Make More, Teach Less and it will be the ultimate companion for anyone looking to start their own summer camp program. Featuring nine online video modules that you can follow at your own pace, Jennifer’s training will cover everything you need to know.

Remember that the best thing about a course like this is that it will save you heaps of time and money and avoid you making all the mistakes that Jennifer made when she ran her first camps. Do it right the first time and enjoy the extra income and benefits of a summer-time program for your students.

Want to get 10% off the course today? Just click the button below to find out how.

Items mentioned in this podcast:

Thank you for Tuning In!

There are a lot of podcasts you could be tuning into today, and I’m grateful that you’ve chosen mine.

Being a full-time teacher myself, I know how busy teachers are and how much time, effort and passion we put into our students. Sometimes, the last thing we want to do in our time off is listen to more piano teaching stuff! So, well done for using this time for self-improvement.

Whether you’re at the gym, on the bike or in the car, I know that you and your students will get lots out of what you learn in the long run. Just make sure you try out some of the ideas before they get lost in the business of your next lessons.

If you enjoyed today’s show, please share it by using the social media buttons on the left of the page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes. Reviews are extremely helpful when it comes to show’s ranking and you can bet that I read every single one of them personally.

Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

Have you ever considered expanding your camp?

Did Jennifer and Joshua inspire you to scale it up? Is there another aspect of your studio that you’re thinking about expanding?

What did you find most inspiring about the story of Bocal Majority?

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