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TC183: How To Attract Your Dream Students Through Instagram with Ruth Power

By Tim Topham | Podcast

Mar 27 2020

Episode 183 - How to Attract Your Dream Students Through Instagram

Are you utilizing your Instagram business account in the best way possible? In this podcast from Piano Pivot Live, hear an excerpt from Ruth Power. Ruth shares on how to attract and nurture dream students through Instagram.

These tips can help you expand your studio without a large marketing budget.

Lots of music teachers are on Instagram. However, if you’re not actually able to convert those followers, likes, or views into real students, then Ruth has some tips for you.

Transcript of the Show

If you’d like to download a PDF transcript of this episode, please click below.

In this episode, you’ll learn about how to attract your dream students through Instagram:

  • [06:16] Ruth’s introduction.
  • [07:02] Figuring out who uses Instagram among PPL Live Conference attendees.
  • [09:31] Stats on Instagram users.
  • [13:20] Reason why people are shifting from Facebook to Instagram.
  • [18:30] First myth: It’s all about the client, not you!
  • [20:30] Result: attracting unenthusiastic students
  • [22:40] Pivot: Ruth’s brand started attracting different students by sharing her joys and values

Links Mentioned

Ruth Power is a music-publishing editor, piano course creator and digital content queen from New Zealand with a mission to develop creative pianists in her community, PianoPicnic.com. Piano Picnic was established in 2016. It’s a piano learning hub with snackable lessons inspired by micro training. Ruth teaches over 1,000 students with her creative skills of playing by ear, from a lead sheet, riffing and improvising.

Thank you for Tuning In!

In conclusion, there are a lot of podcasts you could be tuning into today, and I’m grateful that you’ve chosen mine. Whether you’re at the gym, on the bike or in the car, I know that you and your students will get lots out of what you learn in the long run.

Just make sure you try out some of the ideas before they get lost in the business of your next lessons!

If you enjoyed today’s show, please share it by using the social media buttons on the left of the page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes or on my Facebook page. Reviews are extremely helpful when it comes to show’s ranking and you can bet that I read every single one of them personally.

Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live.

How are you attracting students to your studio through Instagram?

Listen to the entire lecture of Ruth Power, and the other relatable and inspiring presenters from Piano Pivot Live with a virtual ticket to see it all online, complete with professional video and slides.

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Tim Topham

About the Author

Tim Topham is the founder and director of TopMusic. Tim hosts the popular TopCast show, blogs regularly at topmusic.co and speaks at local and international conferences on topics such as pedagogy, business, marketing and entrepreneurship. Tim has been featured in American Music Teacher, The Piano Teacher Magazine, California Music Teacher and EPTA Piano Professional. Tim holds an MBA in Educational Leadership, BMus, DipEd and AMusA.

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